|April 18, 2002|
John Dasburg, Chairman, CEO/President
|Re:||BK Does It the Veggie-Way!
Dear Mr. Dasburg:
Almost four (4) years to the day that I sent my letter to Burger King as part of a letter writing campaign with tens of thousands of other vegetarians, BK announced the launch of your first-ever Vegan Whopper.
On Saturday, March 16th, my husband and I tried our first BK Veggie meal when we ran into Arlington, VA, on some errands. We were both thrilled with the option and enjoyed the flame-broiled veggie-burger's taste.
I wanted to drop you a note to thank you and congratulate you on reaching out to a sizable market of consumers ignored by many of the fast-food giant - we need meals on the go too! Of course, as a public relations professional, I realize just how much value you're sure to find from this new menu item and campaign, especially considering a certain competitor's recent French fry debacle.
Finally, while it may not mean much, but I wanted to tell you that BK
has been a "Paws Up" nod of appreciation at my modest website
(www.animaladvocacy.net/pawsclaws.html) so that visitors to my website
will be made aware of the vegetarian option Burger King now offers.
Thank you again, and I'm sure the cows thank you too!